New Friday Tradition - Brand and Personal Relationship Quotes

I am starting a Friday tradition today. By now you have read the commentary and advice in Monday – Thursday columns. I hope you have found them insightful. Of course, your comments are always welcome.

Friday will conclude with the weekly “Brand Quote” and “Personal Relationship Quote”. After all, business is about relationships – relationships with customers, colleagues, and constituents. No matter what type of product you sell, business is still about people. So I hope that you find inspiration – professionally and personally – as you check “BRANDom Thoughts” every Friday.

Brand Quote

The primary focus of your brand message must be on how special you are, not how cheap you are. The goal must be to sell the distinctive quality of the brand. - Kerry Light, Brand Strategist

Personal Relationship Quote

Trust is the glue of life. It's the most essential ingredient in effective communication. It's the foundational principle that holds all relationships. - Stephen R. Covey